The Customer View: Apple - A Company that "Gets" Its Customers

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September 14, 2007

Apple - A Company that "Gets" Its Customers

While we are not currently Mac or iPod or iPhone users, we have a lot of respect for companies that focus on their customers, and inspire loyalty from them.

Fellow blogger Rich McIver, in his blog InsideCRM, writes about this in his entry 12 Effective Strategies Apple Uses to Create Loyal Customers. He discusses some of the techniques used by Apple to create customer evangelists.

-- Chuck Dennis

September 14, 2007 in Marketing | Permalink