My Photo

« My Neighborhood Knows More about Customer Service than Your Company | Main | US Airways' Heroic Customer Service »

March 11, 2009


TrackBack URL for this entry:

Listed below are links to weblogs that reference Are Generic Testimonials Any Good?:


360 assessments

I agree with you in that when they boiled you response down, there is no telling what that company does. And I think they should have informed you about the 300 word limit before they asked you to write the testimonial in the first place.

Max Hwang

Although as much as you would like to craft the customer testimonials to your liking, I agree that it's never a good idea to alter the customer's own words. It loses the authenticity. It may even make the testimonial look suspicious. I would go back to the customer for horrendous spelling or grammatical mistakes but no further than that.

The comments to this entry are closed.

March 2011

Sun Mon Tue Wed Thu Fri Sat
    1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31