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While we are not currently Mac or iPod or iPhone users, we have a lot of respect for companies that focus on their customers, and inspire loyalty from them.
Fellow blogger Rich McIver, in his blog InsideCRM, writes about this in his entry 12 Effective Strategies Apple Uses to Create Loyal Customers. He discusses some of the techniques used by Apple to create customer evangelists.
-- Chuck Dennis
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Listed below are links to weblogs that reference Apple - A Company that "Gets" Its Customers:
Mark Albion: True to Yourself: Leading a Values-Based Business (Social Venture Network)
Kelly Mooney: The Ten Demandments : Rules to Live by in the Age of the Demanding Customer
Richard C. Whiteley: The Customer Driven Company: Moving from Talk to Action
Harry Beckwith: Selling the Invisible : A Field Guide to Modern Marketing
William C. Taylor: Mavericks at Work: Why the Most Original Minds in Business Win
Geoffrey A. Moore: Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge
Ben McConnell: Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Jeanne Bliss: Chief Customer Officer : Getting Past Lip Service to Passionate Action
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