About Me

Knowledgence Associates, a consulting firm founded in 1997, focuses on the intersection of marketing, sales, customer service, and information management.

Lisa Dennis brings over twenty years of high technology and information industry experience to clients. Pairing hands-on marketing and selling of information and high technology products and services, with end-user system enhancement and design experience for marketing and sales applications, she understands what the customer imperative needs to be for communicating information about products and services to varied audiences. Her forte is an ability to strategically see the big picture, and implement solutions using process and training to scale an organization’s usable knowledge. The focus of Knowledgence Associates is the translating of marketing and sales information into customer knowledge. Lisa’s philosophy is that the core of successful marketing and sales initiatives is “doing the homework” – making sure that the information side of programs and campaigns are solid. Her consulting practice includes marketing strategy and positioning, knowledge manage- ment for marketing, sales and customer satisfaction initiatives, and training development and delivery. She is a member of the New England Direct Marketing Association, the American Marketing Association, Sales and Marketing Executives International, the American Society of Training and Development, New England Technology Sales, Marketing and Business Development Association, and founder of the Boston Cell of Fast Company’s Company of Friends network. She has a B.A in Writing from Wheaton College, and an MBA in Marketing from Babson College.

Charles Dennis brings over twenty years of customer service and business management experience to client engagements. He focuses on service strategy, as well as assessment, training, implementation, and coaching around service practices. He specializes in the careful handling of Angry Customers, teaching businesses to manage the anger and to embrace the business improvements that can be made by acknowledging and repairing those issues that caused the irritation. He stresses active listening, swift action, and sincere follow-up as a way of keeping customers loyal. He is a member of the Customer Care Institute, and is currently is serving on the Customer Advisory Board for Constant Contact. Chuck was born in Camden, NJ, and has a BA in English from The George Washington University in Washington, DC.